Smart Talk

Should You Ditch Your Marketing Newsletter?

Posted by Karrie Lucero on Mar 29, 2017 9:30:00 AM

marketing newsletter

“You’ve got mail!” It’s a phrase we’ve all come to associate with the arrival of a new email in our inbox (whether you read it the automated voice in your head or not). In the early days of email, messages were strictly for interpersonal communication between family, friends and coworkers. Today, email has become a major marketing tool for businesses to communicate with consumers through both promotional emails and a marketing newsletter.

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Topics: Email Marketing

How Medical Spa Software Strengthens Your Business

Posted by Karrie Lucero on Mar 22, 2017 9:30:00 AM

Medical Spa Software

If you own a medical spa, then you know that success comes from an efficient workplace and satisfied customers. Recent studies by spa management tech research company, Software Advice, show that 76 percent of spa clientele prefer to book appointments through online methods, such as websites, social media or mobile applications; however, only 44 percent of spa-goers say they book their appointments online.

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Topics: Medical Spa Marketing

Case Study: How to Get on the First Page of Google

Posted by Karly Sandsmark on Mar 15, 2017 9:30:00 AM

First Page of Google

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Topics: Search Engine Optimization

How to Create a Successful A/B Test

Posted by Karrie Lucero on Mar 8, 2017 9:30:00 AM

AB Testing.jpg

Picture this—you’re redesigning a page on your website, adding a new landing page, or designing a new email to send to your consumers. The ultimate goal? To gain new leads and customers, but there are hundreds, even thousands of ways to share your message. After hours of brainstorming, you’ve narrowed your new content down to two options, but which do you pick? Fear not, you can determine which to use without flipping a coin.

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Topics: Lead Generation

What Are The Best Project Management Tools For Businesses?

Posted by Gini Queen on Mar 1, 2017 9:30:00 AM

project management tools

There are many quality project management programs out there to choose from, but to narrow down the selection, you need to determine what exactly you want it to do. Just like ice cream has different flavors and additional toppings, there are many “best” tools with added “bells and whistles” that you might not need in a management program. Before you start shopping for the best project management tools for your business, ask yourself the following questions:

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Topics: Agency Life

8 Things to Look for in a Denver SEO Agency

Posted by Karly Sandsmark on Feb 22, 2017 9:30:00 AM

Denver SEO Agency

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Topics: Search Engine Optimization

How to Measure Inbound Marketing Success for Your Business

Posted by Karrie Lucero on Feb 15, 2017 9:30:00 AM

how to measure inbound marketing

Inbound marketing. As a business owner in the digital era, it’s vital that you include this term as an extensive part of your marketing vocabulary. However, there’s much more to your marketing strategy than simply incorporating inbound elements. It’s also important to understand how to measure inbound marketing efforts to ensure you achieve your business’ goals.

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Topics: Inbound Marketing

How to Grow Your Restaurant Loyalty Program

Posted by Karrie Lucero on Feb 8, 2017 9:30:00 AM

restaurant loyalty program

Congratulations! You’ve visited ten times and now your eleventh purchase is free! Does this sound familiar? Chances are, if your business has a loyalty program, you offer something similar to consumers dining at your restaurant. Once you’ve established your restaurant loyalty program, and customers are enrolling and earning rewards, how can you expand your consumer list?

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Topics: Loyalty Program

The Importance of Brand Standards for Corporations

Posted by Gini Queen on Feb 1, 2017 9:30:00 AM

importance of brand standards

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Topics: Branding Your Business

How to Build a Strong Social eCommerce Strategy

Posted by Karrie Lucero on Jan 25, 2017 9:30:00 AM

social ecommerce strategy

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Topics: Social Media Marketing