Smart Talk

Karly Sandsmark

After attaining her Bachelor’s degree in Rhetoric and Composition, Karly has taken her passion for writing and applied it to the world of advertising and marketing. Her posts concentrate on social media, online writing, and inbound marketing trends. You can contact Karly at Karly@watermarkadvertising.net.
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Recent Posts

Case Study: How to Get on the First Page of Google

Posted by Karly Sandsmark on Mar 15, 2017 9:30:00 AM

First Page of Google

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Topics: Search Engine Optimization

8 Things to Look for in a Denver SEO Agency

Posted by Karly Sandsmark on Feb 22, 2017 9:30:00 AM

Denver SEO Agency

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Topics: Search Engine Optimization

Content Reoptimization: How To Get New Leads with Old Blogs

Posted by Karly Sandsmark on Jan 11, 2017 9:30:00 AM

content optimization

As members of the content marketing community, we know how much work goes into creating a single piece of content. Furthermore, we understand how much effort goes into content optimization for SEO purposes. But what if there was a way to reoptimize content that you have already created?

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Topics: blog optimization

6 Best Social Media Management Tools for Your Medical Spa

Posted by Karly Sandsmark on Dec 7, 2016 3:57:49 PM

social media management tools

Having a social media presence is critical for the success of your medical spa, but that’s not always easy to implement (let alone manage). Between seeing clients, managing employees and all the other ins and outs of running a business, social media marketing probably isn’t at the top of your to-do list. Luckily, there are plenty of social media management tools available to help you manage this. Here are the 6 best tools (all with unique functions) to help your medical spa thrive online!   

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Topics: Medical Spa Marketing

How to Build a Memorable Holiday Marketing Strategy

Posted by Karly Sandsmark on Nov 16, 2016 9:30:00 AM

GettyImages-539460842.jpg

Marketing during the holidays is a fun opportunity to get a little cheesy, try something new and make people feel good. If it’s done right, you can launch a memorable campaign that people will remember for years, but if it’s done wrong, you could seriously offend people. While you’re preparing for this holiday season, here are 4 tips to help you formulate your best holiday marketing strategy yet! 

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Topics: Holiday Marketing

5 Steps to Perfect Your Onboarding Strategy

Posted by Karly Sandsmark on Oct 26, 2016 9:30:00 AM

onboarding strategy

Onboarding a new client for your agency is no easy task. You have files to open, information to acquire, budgets to determine, goals to set, accounts to create…the list goes on and on. While onboarding will always be an undertaking, there are certainly ways to make it easier and smoother for your agency.

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Topics: Inbound Marketing

Blog Optimization: How to Write the Best Headline

Posted by Karly Sandsmark on Oct 10, 2016 11:00:00 AM

blog optimization

Blog optimization is a term that gets thrown around often, but isn’t always explained. It’s no secret that blogging regularly is an important strategy in your business’ overall marketing tactics, but how do you know if you’re doing it right? This multi-part series will help you understand the how’s and why’s of optimizing your blog posts.

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Topics: blog optimization

7 Things That Make for Good Workplace Culture

Posted by Karly Sandsmark on Sep 19, 2016 11:00:00 AM

workplace culture

A fun, yet productive workplace culture can come in many forms. From flexible business hours to a fully-stocked fridge, creating an environment that your team looks forward to spending 40 plus hours a week in is fundamental to the success of your business. While the details of each office space differ, there are some commonalities between successful companies that show their employees how much they value them. Here are our top 7 things that make for good workplace culture! 

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Topics: Agency Life

HubSpot for Medical Spas: Worth the Investment?

Posted by Karly Sandsmark on Sep 7, 2016 9:30:00 AM

hubspot for medical spas, watermark

HubSpot is a robust online platform that can help you dominate your online marketing. While it boasts plenty of benefits, does it make sense for you to invest in it for your medical spa? Below are some of the main features of the HubSpot marketing program (pro version) to help you decide whether or not it’s worth the investment for your business.

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Topics: Medical Spa Marketing

Denver Design: CWO Logo & Website

Posted by Karly Sandsmark on Aug 29, 2016 11:00:00 AM

Denver design, logo design, watermark

We’re excited to share our latest logo and web design project for CWO. A local Denver charity, Christian World Outreach is an official Non-Governmental Organization (NGO) that works in Burkina Faso, Haiti, Zambia and Zimbabwe. To read more about their mission work and how you can get involved, click here. 

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Topics: Denver Design