Smart Talk

Karrie Lucero

A student at New Mexico State University, Karrie is in the process of attaining two Bachelor's degrees in Marketing and Advertising. Her posts will focus on design concepts and trends, as well as general marketing advice. You can contact Karrie at Karrie@watermarkadvertising.net.

Recent Posts

How Medical Spa Software Strengthens Your Business

Posted by Karrie Lucero on Mar 22, 2017 9:30:00 AM

Medical Spa Software

If you own a medical spa, then you know that success comes from an efficient workplace and satisfied customers. Recent studies by spa management tech research company, Software Advice, show that 76 percent of spa clientele prefer to book appointments through online methods, such as websites, social media or mobile applications; however, only 44 percent of spa-goers say they book their appointments online.

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Topics: Medical Spa Marketing

How to Create a Successful A/B Test

Posted by Karrie Lucero on Mar 8, 2017 9:30:00 AM

AB Testing.jpg

Picture this—you’re redesigning a page on your website, adding a new landing page, or designing a new email to send to your consumers. The ultimate goal? To gain new leads and customers, but there are hundreds, even thousands of ways to share your message. After hours of brainstorming, you’ve narrowed your new content down to two options, but which do you pick? Fear not, you can determine which to use without flipping a coin.

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Topics: Lead Generation

How to Measure Inbound Marketing Success for Your Business

Posted by Karrie Lucero on Feb 15, 2017 9:30:00 AM

how to measure inbound marketing

Inbound marketing. As a business owner in the digital era, it’s vital that you include this term as an extensive part of your marketing vocabulary. However, there’s much more to your marketing strategy than simply incorporating inbound elements. It’s also important to understand how to measure inbound marketing efforts to ensure you achieve your business’ goals.

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Topics: Inbound Marketing

How to Grow Your Restaurant Loyalty Program

Posted by Karrie Lucero on Feb 8, 2017 9:30:00 AM

restaurant loyalty program

Congratulations! You’ve visited ten times and now your eleventh purchase is free! Does this sound familiar? Chances are, if your business has a loyalty program, you offer something similar to consumers dining at your restaurant. Once you’ve established your restaurant loyalty program, and customers are enrolling and earning rewards, how can you expand your consumer list?

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Topics: Loyalty Program

How to Build a Strong Social eCommerce Strategy

Posted by Karrie Lucero on Jan 25, 2017 9:30:00 AM

social ecommerce strategy

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Topics: Social Media Marketing

Everything You Need to Know About Live Video Marketing

Posted by Karrie Lucero on Jan 18, 2017 9:30:00 AM

live-video.jpg

We’re live in 3… 2…1… GO! 2016 was filled with an abundance of social media marketing techniques in attempt to reach consumers online. One in particular, live video streaming, is reshaping the way business share video on the web. The number of live streaming apps is skyrocketing, but the two most popular are Facebook Live and Twitter-owned Periscope. So, as a business marketing online, which is a better live video marketing tool to reach consumers on the web? 

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Topics: Denver Video Marketing

10 Important Things to Know About Google’s Mobile-First Index

Posted by Karrie Lucero on Dec 28, 2016 9:30:00 AM

Mobile-First Index

The World Wide Web is constantly changing. From new social media platforms to changing consumer habits, business owners are learning to transform their marketing techniques and adapt. One of the most important aspects of online marketing is search engine optimization, or your SEO strategy.

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Topics: Search Engine Optimization

5 Marketing Trends that will Dominate 2017

Posted by Karrie Lucero on Dec 21, 2016 9:30:00 AM

marketing trends

It’s that time again—the start of a new year, where we make promises to eat healthier, save more money, and get together with family more often. While you’re hitting the gym and giving grandma a call, your business is also making some of its own resolutions.

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Topics: Marketing Trends

Why You Need to Start Podcast Marketing

Posted by Karrie Lucero on Dec 12, 2016 11:00:00 AM

podcast marketing

In today’s business-oriented world, both business owners and consumers are constantly on-the-go. This fast-paced lifestyle has led to the rise on ecommerce, mobile apps, and audio books. As a business owner, it’s vital that you stay up-to-date on what consumers want and need, so why shouldn’t your marketing adapt to the constantly moving, on-the-go world?

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Topics: Marketing Trends

SEO Strategy: Why You Need to Use Infographics

Posted by Karrie Lucero on Dec 5, 2016 11:00:00 AM

SEO Strategy

They say a picture is worth a thousand words, and the visuals you incorporate into your marketing materials are extremely important in grabbing consumers’ attention and boosting your website’s SEO.

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Topics: SEO Strategy