Smart Talk

Website Marketing in the Instant Gratification Era

Posted by Watermark on Sep 3, 2015 6:00:00 AM

website marketing, watermark advertising

Patience is key. From childhood, we’ve been taught that being patient is better in the long run. In today’s online world, however, waiting is unacceptable. Online consumers want answers now.

Instant gratification is the desire for immediate fulfillment and pleasure. Simply, it’s knowing what you want and wanting it now. This is extremely important to keep in mind when marketing to both current and future customers through your website.

A report released by web attention and monetization firm, Chartbeat, found that 55% of web pages are viewed less than 15 seconds.

That means companies have a tiny window of time to attract visitors, retain their attention, and hopefully, gain a new client. Decreasing web page loading time is a great way to keep users on your site longer. To keep people coming back to your site repeatedly, give them the satisfaction of quick website load time. 

Provide Constant Contact

Today’s consumers want information now. Everyone’s schedule is different, so for you to be able to accommodate folks beyond the standard 9 to 5 business hours is a huge plus in retaining loyal customers. Using multi-channel messaging and providing readily available and rapidly responsive phone or live chat service, you’re available for your potential clients when they need you to be.

Utilize Downloadable Resources

One of the best ways to provide potential clients instant gratification is through specifically targeted downloadable materials. Providing your target audience with material you have pre-qualified and that they can access immediately, gives them a sense that you really know them, understand them and encourages them to return to your site again and again. 

Here at Watermark, we specialize in cutting-edge web design and are dedicated to creating the highest quality design for our clients.

Topics: Marketing, Web