Having a website is a big, albeit necessary step for your business; however, it can be intimidating for the less tech-savvy to jump into the “wide world of web.”
After all the “parts and pieces” to the structure have been identified, and your website has been designed, you have two choices: 1) hire an in-house “web master” to maintain and keep your site fresh and up-to-date; or 2) for a more cost-conscious option, include a content management system (CMS) on your shiny new site.
If you choose the latter, there are web-based interfaces and application software CMS platforms available. The most popular CMS platforms are web-based, which allow users to make changes and updates online and in “real time.” For a list of CMS software, see Capterra’s top CMS recommendations.
Most often, small businesses use an online CMS source, which typically provides website templates for users to access and personalize to create their own web presence.
Some of the most popular online CMS providers are:
Watermark’s website was created with WordPress, which offers themed templates for beginners and blank, custom templates for more advanced designers. We have designed several clients’ sites on WordPress as well as other technologies that incorporate CMS capabilities.
A solid, fresh, current, responsive web presence is a must in this age of ever-changing information. A CMS makes that much easier to achieve. Check out samples of our online work as well as other projects here.