Smart Talk

What Kind of Binding?

Posted by Watermark on Aug 20, 2015 11:30:00 AM

binding, watermark advertising

When designing printed marketing materials, binding is a crucial factor you need to consider. The way a document is held together can make or break the overall look of the finished product.

Spiral Binding

Spiral binding is popular when the desired affect is to have the print lay flat while open. Below are the different styles of this technique—all which serve specific purposes in presentation.

  • Comb: This style makes for easier removal and addition of pages after the book has been printed and bound. This is useful for documents that may need to be updated after the initial printing.
  • Coil: Unlike comb binding, this process binds a single piece of pre-coiled plastic through small holes in the book’s spine. This technique is the most economical and sturdy for documents being used repeatedly.
  • Twin Loop Wire: “C”-shaped wires offer all the benefits of coil binding, but with a more elegant look and feel; although, if any of the loops get bent, it can make turning pages difficult.

Other Binding Techniques

These processes are more permanent than spiral binding, and, depending on the style, are usually more expensive to apply.

  • Saddle-Stitch: The least expensive binding style, loose pages are secured with staples. This technique works best for printed collateral with lower page counts and thinner spines. 
  • Velo Binding: Small holes are punched into the printed book’s spine and covered with strips that are heat-sealed. The downside is that velo binding makes it difficult to remove pages or make copies from an open book. 
  • Perfect Binding: This technique requires glue to adhere the inside pages together, as well as to the cover. It needs a required spine thickness, but offers a very professional, upscale-looking end product, like an annual report.

Of course, there are many more options when the binding of your printed piece needs to adhere to a very distinctive design. Everything from hand-tied ribbons threaded through hole-punched pages for a sophisticated finish to heavy-duty metal rivets to convey an industrial look are available to set your printed collateral apart from the crowd. Practical design takes into consideration functionality as well as aesthetic appeal of any given project—down to the binding.  

Topics: Marketing, Design