Smart Talk

Content Reoptimization: How To Get New Leads with Old Blogs

Posted by Karly Sandsmark on Jan 11, 2017 9:30:00 AM

content optimization

As members of the content marketing community, we know how much work goes into creating a single piece of content. Furthermore, we understand how much effort goes into content optimization for SEO purposes. But what if there was a way to reoptimize content that you have already created?

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Topics: blog optimization

Where Nostalgia Marketing Really Works

Posted by Gini Queen on Jan 2, 2017 11:00:00 AM

Nostalgia Marketing

I recently wrote about the huge growth in using emotion detection as a marketing strategy. Similar to that subject, nostalgia marketing is a tactic that taps directly into our emotions—evoking memories of happier, simpler times. But why is this tactic so effective when it comes to marketing?

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Topics: Marketing Trends

10 Important Things to Know About Google’s Mobile-First Index

Posted by Karrie Lucero on Dec 28, 2016 9:30:00 AM

Mobile-First Index

The World Wide Web is constantly changing. From new social media platforms to changing consumer habits, business owners are learning to transform their marketing techniques and adapt. One of the most important aspects of online marketing is search engine optimization, or your SEO strategy.

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Topics: Search Engine Optimization

5 Marketing Trends that will Dominate 2017

Posted by Karrie Lucero on Dec 21, 2016 9:30:00 AM

marketing trends

It’s that time again—the start of a new year, where we make promises to eat healthier, save more money, and get together with family more often. While you’re hitting the gym and giving grandma a call, your business is also making some of its own resolutions.

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Topics: Marketing Trends

How Emotion-Detection Technology is Changing Your Marketing Strategy

Posted by Gini Queen on Dec 19, 2016 11:00:00 AM

marketing strategy

A multitude of studies relative to how peoples’ emotions drive buying habits and marketing strategies have been conducted. This data is more important than ever in today’s marketplace because of social media and the growing popularity of video as a marketing tool.

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Topics: Marketing Trends

Medspa Social Media: A Comprehensive Guide

Posted by Gini Queen on Dec 14, 2016 9:30:00 AM

social media for medical spas, medical spas

Word-of-mouth referrals have always been a great marketing tool. A couple neighbors talking over the fence while hanging clothes out on the line, and mention would be made of how good a new product or company was. The news would spread like wildfire as family and friends were told, and before you know it, another “household name” had emerged.

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Topics: Medical Spa Marketing

Why You Need to Start Podcast Marketing

Posted by Karrie Lucero on Dec 12, 2016 11:00:00 AM

podcast marketing

In today’s business-oriented world, both business owners and consumers are constantly on-the-go. This fast-paced lifestyle has led to the rise on ecommerce, mobile apps, and audio books. As a business owner, it’s vital that you stay up-to-date on what consumers want and need, so why shouldn’t your marketing adapt to the constantly moving, on-the-go world?

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Topics: Marketing Trends

6 Best Social Media Management Tools for Your Medical Spa

Posted by Karly Sandsmark on Dec 7, 2016 3:57:49 PM

social media management tools

Having a social media presence is critical for the success of your medical spa, but that’s not always easy to implement (let alone manage). Between seeing clients, managing employees and all the other ins and outs of running a business, social media marketing probably isn’t at the top of your to-do list. Luckily, there are plenty of social media management tools available to help you manage this. Here are the 6 best tools (all with unique functions) to help your medical spa thrive online!   

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Topics: Medical Spa Marketing

SEO Strategy: Why You Need to Use Infographics

Posted by Karrie Lucero on Dec 5, 2016 11:00:00 AM

SEO Strategy

They say a picture is worth a thousand words, and the visuals you incorporate into your marketing materials are extremely important in grabbing consumers’ attention and boosting your website’s SEO.

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Topics: SEO Strategy

Why the Holidays are the Best Time to Build Customer Loyalty

Posted by Karrie Lucero on Nov 30, 2016 10:00:00 AM

build customer loyalty

With the holiday season comes cheer, holly, and cold weather, but it also means that as a business owner, you’re preparing marketing materials to grab consumers’ attention during the holiday shopping season. You have your loyal customers that continuously return and buy from you year after year, but how can you build loyalty with unsure, or even first-time, consumers during the busiest shopping time of the year?

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Topics: Holiday Marketing