Smart Talk

What’s Watermark Doing In Denver?

Posted by Gini Queen on Jul 11, 2016 11:00:00 AM


We have received a few requests over the years (and a surprising number over the past few months!) from individuals in Denver asking if we could place watermarks on their photos. Well, the answer is yes, we can do that, but…that’s not all we can do, even though the name of our marketing agency is Watermark.

Read More

Topics: Brand

5 Things to Remember When Naming a Business

Posted by Gini Queen on May 2, 2016 11:00:00 AM

naming a business, watermark advertising, watermark

Congratulations! You have taken a leap of faith and decided to start your own business. A new business is an exciting venture, but have you considered what you’re going to name your new company? A lot of thought and consideration needs to be put into the name that will launch you to greatness!

Read More

Topics: Brand

What Kind of Marketing Budget Does a Small Business Need?

Posted by Gini Queen on Mar 16, 2016 9:30:00 AM

marketing budget, watermark advertising

It is a necessary evil that small businesses and start-ups should figure on anywhere from 15–20% of gross (or projected) revenue toward a marketing budget. This percentage can back off to 7–12% after the initial “we are here, we are here, we are heeeeeeere” (to borrow from “Horton Hears A Who”) phase is complete (usually three years—if you've aggressively marketed yourself!).

Read More

Topics: Brand

6 Steps for Creating a Comprehensive Blog Style Guide

Posted by Karly Sandsmark on Mar 9, 2016 9:30:00 AM

blog style guide, watermark advertising

In a previous post, I discussed how to manage a successful business blog, which includes creating a comprehensive style guide. This week, I am focusing more specifically on what you should include within your blog style guide.

Read More

Topics: Brand

How to Handle a Social Media Disaster in 5 Easy Steps

Posted by Karly Sandsmark on Dec 2, 2015 9:30:00 AM

It’s a public relations nightmare—publishing a mistake on social media. While small errors, like an innocent typo, can be deleted without much backlash (or even recognition), some mistakes require a more elaborate crisis strategy. (Think US Airways or DiGiorno.)

Read More

Topics: Social Media, Brand

Why Your Company Needs Branding Guidelines

Posted by Watermark on Nov 25, 2015 9:30:00 AM

brand, branding, logo, creating brand guidelines, brand guidelines, company brand guidelines, brand standards, brand standards and guidelines, brand consistency, brand bastardization, branding standards, how can you avoid brand bastardization

Creating brand guidelines is difficult in itself, but what about after your company’s brand has been set?

Read More

Topics: Brand

Brand is More Than a Logo

Posted by Cameron Burns on Nov 18, 2015 9:30:00 AM

brand, logo, tesco, company culture, watermark advertising

As a designer, I tend to focus on the logo—the visual brand representation of a company—rather than the whole brand representing the heart and soul of a company. 

Read More

Topics: Logo Design, Brand

How to Evolve Your Logo While Maintaining Brand Consistency

Posted by Gini Queen on Nov 4, 2015 9:30:00 AM

brand, logo, coca-cola, established brand, rocky mountains, logotype, logo color, maintain your brand, brand consistency, snow, cnow-capped mountains, watermark advertising, advertising, marketing

While driving to work this morning, I noticed the first snow of the season on the back peaks of the Rocky Mountains. Like every year the first time this happens, it was beautiful, refreshing, and yes, even though I’m not a skier, exhilarating.

Read More

Topics: Logo Design, Brand

How To Boost Your Brand Through Facebook

Posted by Karly Sandsmark on Oct 21, 2015 9:30:00 AM

boosting, facebook, marketing, watermark advertising, facebook boosting tips, boost, why boost facebook posts

It’s common knowledge that using social media is pertinent to any business’ marketing strategy. Luckily, Facebook is here to help you achieve your goals with the option of “boosting."

Read More

Topics: Marketing, Social Media, Brand

Client Relations—The Humanity of Business

Posted by Watermark on Aug 6, 2015 10:30:00 AM

client realtions, watermark advertising

For a business to be successful, emotional investment is a must—externally and internally. If the emotional investment isn’t there, neither are the profitable results.

Read More

Topics: Investor Relations, Brand