Smart Talk

Embrace Being Spacey: Leading, Kerning, and Tracking

Posted by Karrie Lucero on Jul 18, 2016 8:00:00 PM


Graphics, photos, and smart marketing design, revolve around visuals. Your business’s marketing material must be visually appealing to your consumers in order to grab their attention. In order to create visually appealing content, you need a balance of space between color, lines, and text.

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Topics: Design

Creative Design: Elements of the Best Marketing Design Fonts

Posted by Karrie Lucero on Jun 27, 2016 11:00:00 AM

creative design, design fonts, watermark

Think of your favorite book, the latest copy of the newspaper, a text message on your phone, or even a tweet you’ve read online. What do these all have in common? They’re displayed to you in a collective group of stylistically similar characters, aka fonts. Font choice is an important decision in your marketing materials design process. Fonts create emotion, draw attention, and express elements of your brand personality. When it comes to your marketing, think of fonts as your business’s handwriting. 

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Topics: Design

The Difference Between CMYK and RGB Color Models

Posted by Watermark on Oct 7, 2015 8:30:00 AM

Color evokes emotion, responses, action, and is a huge driver when it comes to marketing for both print and online.

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Topics: Design, Web

What Kind of Binding?

Posted by Watermark on Aug 20, 2015 11:30:00 AM

binding, watermark advertising

When designing printed marketing materials, binding is a crucial factor you need to consider. The way a document is held together can make or break the overall look of the finished product.

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Topics: Marketing, Design

Ever Pay Attention to How Your Paper Feels?

Posted by Watermark on Aug 15, 2015 8:00:00 AM

paper finish, watermark advertising

The design is great. The content is spot-on. All that’s left to do is print, but what type of paper will complement the collateral?

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Topics: Marketing, Annual Reports, Design

Why Your Picture’s File Format Matters

Posted by Watermark on Jul 14, 2015 9:49:00 AM

file format, watermark advertising

You’ve finished editing your photos and are ready to save and share them via your website, social media, or perhaps printed copies for Grandma, but the file format options seem limitless. How do you know which format is the best option?

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Topics: Design, Advertising

Let Your Website Do The Talking

Posted by Watermark on May 15, 2015 2:07:00 AM

website, web design, watermark advertising

Establishing a favorable reputation for your company online starts with your website.

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Topics: Design, Web, Web Design

Logos—Your Company’s First Impression

Posted by Watermark on Apr 29, 2015 10:40:00 AM

 logo, watermark advertising

Making a favorable first impression starts with a well-designed company logo. Logos serve as an integral piece of the overall branding that represents your company’s identity, values, and culture. Essentially, your logo acts as the face of your company.

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Topics: Design, Logo Design