Smart Talk

Why the Holidays are the Best Time to Build Customer Loyalty

Posted by Karrie Lucero on Nov 30, 2016 10:00:00 AM

build customer loyalty

With the holiday season comes cheer, holly, and cold weather, but it also means that as a business owner, you’re preparing marketing materials to grab consumers’ attention during the holiday shopping season. You have your loyal customers that continuously return and buy from you year after year, but how can you build loyalty with unsure, or even first-time, consumers during the busiest shopping time of the year?

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Topics: Holiday Marketing

Holiday Marketing Strategy: How to Prepare for Cyber Monday Marketing

Posted by Karrie Lucero on Nov 21, 2016 11:00:00 AM

cyber monday marketing, holiday marketing strategy

They say the holiday season is the most wonderful time of the year. As a business owner, you may consider it the most wonderful time for sales, but also one of the most stressful marketing times of the year. Traditionally, stores have marketed in-store sales available to consumers the day after Thanksgiving, known as Black Friday. With today’s boom of online ecommerce, the Thanksgiving sales weekend has expanded to include four days after turkey day being dedicated entirely to online sales—Cyber Monday.

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Topics: Holiday Marketing

How to Build a Memorable Holiday Marketing Strategy

Posted by Karly Sandsmark on Nov 16, 2016 9:30:00 AM

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Marketing during the holidays is a fun opportunity to get a little cheesy, try something new and make people feel good. If it’s done right, you can launch a memorable campaign that people will remember for years, but if it’s done wrong, you could seriously offend people. While you’re preparing for this holiday season, here are 4 tips to help you formulate your best holiday marketing strategy yet! 

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Topics: Holiday Marketing