Smart Talk

How to Measure Inbound Marketing Success for Your Business

Posted by Karrie Lucero on Feb 15, 2017 9:30:00 AM

how to measure inbound marketing

Inbound marketing. As a business owner in the digital era, it’s vital that you include this term as an extensive part of your marketing vocabulary. However, there’s much more to your marketing strategy than simply incorporating inbound elements. It’s also important to understand how to measure inbound marketing efforts to ensure you achieve your business’ goals.

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Topics: Inbound Marketing

5 Steps to Perfect Your Onboarding Strategy

Posted by Karly Sandsmark on Oct 26, 2016 9:30:00 AM

onboarding strategy

Onboarding a new client for your agency is no easy task. You have files to open, information to acquire, budgets to determine, goals to set, accounts to create…the list goes on and on. While onboarding will always be an undertaking, there are certainly ways to make it easier and smoother for your agency.

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Topics: Inbound Marketing

What Does Football Have to Do With Your Inbound Marketing Plan?

Posted by Karrie Lucero on Sep 21, 2016 12:55:47 PM


It all happens in four quarters. Two teams take the field, each with the same goal—pass, throw, and hand-off a ball to score more touchdowns than the opposing team. Does this sound like your regular autumn Sunday full of football (minus the yelling and celebrating, of course)?

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Topics: Inbound Marketing

The Best 4 Ways to Integrate Video and Boost Your Content Marketing

Posted by Karrie Lucero on Sep 12, 2016 7:00:00 AM

video in content marketing, content marketing strategy

Think of a video you’ve recently watched on YouTube or another social media site. Was it a how-to, recipe, or maybe a promotional video? Chances are, it was a form of content marketing. When it comes to creating content marketing materials, they can range from infographics to downloadable whitepapers and ebooks and everything in between; however, according to HubSpot’s 2016 State of Inbound Report, 48% of marketers are planning on incorporating YouTube into their content strategy and 39% are trying out Facebook video in the upcoming year.  

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Topics: Inbound Marketing

Do You Know Your Audience?

Posted by Karly Sandsmark on Mar 30, 2016 9:30:00 AM

know your audience, watermark advertising

One of the first things I learned as a Rhetoric & Composition student in undergrad was the importance of knowing your audience (thanks, Bitzer). Granted, 9 times out of 10 the “audience” was my professor, but the sentiment remained: in order to write persuasively, you need to know your audience.

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Topics: Inbound Marketing

How Well Do You Know Your Target Market?

Posted by Gini Queen on Dec 16, 2015 9:30:00 AM


“Assume.” I hate that word. How many times have you “assumed” that you know:

  • Who your customers are
  • What their pain points are
  • What they like—and dislike
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Topics: Inbound Marketing

Inbound Marketing Priorities For Small Business [New Data]

Posted by Watermark on Oct 14, 2015 11:10:28 AM

As a small business, our inbound marketing goals differ from large companies with big budgets—but you already knew that. What you might not know, however, are the specific goals of small business (1 to 25 employees) according to the new “State of Inbound” report published by HubSpot.

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Topics: Inbound Marketing, Marketing