Smart Talk

Expert CSR Design for Print and Online

Posted by Gini Queen on Aug 31, 2016 9:00:00 AM

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Reporting sustainability within a company, as well as external efforts, is becoming more and more important to both investors and consumers when considering developing a relationship with your company. The sustainability efforts of each business have become major factors in whether a consumer interacts with a brand and can make or break a consumer relationship. Corporate Social Responsibility (CSR) design presents your business’s sustainability measures in an easy-to-read format, and is an ever-growing inclusion in a successful company’s corporate collateral.

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Topics: Investor Relations

5 Tips for an Engaging PowerPoint Presentation

Posted by Gini Queen on Apr 20, 2016 9:30:00 AM

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Your boss has rushed in to inform you that she need a PowerPoint slide deck for a presentation she is giving at an investor conference, and she needs it now

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Topics: Investor Relations

What Makes an Engaging PowerPoint Presentation?

Posted by Watermark on Dec 29, 2015 5:00:00 PM

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Although there are many different technologies available today to use for presentations, such as Keynote and Prezi, PowerPoint is still by far, the standard for investor and corporate presentations.

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Topics: Investor Relations

Avoid Shareholder Activism By Improving Investor Engagement

Posted by Watermark on Dec 10, 2015 8:00:00 AM

improving investor engagement

With fewer and fewer shareholders attending the annual meeting with each passing year, it’s time we update how to handle investor relations. But this isn’t a bad thing. In fact, fewer participants at the annual meeting mean shorter meetings, less money spent, and less paperwork to file with the SEC—all of which are beneficial for the company.

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Topics: Investor Relations

Consider a Q&A for your Annual Report

Posted by Heathe Cooper on Sep 30, 2015 8:30:00 AM
Consider a Q&A for your annual report, Q&A, watermark advertising

For a journalist writing an article, a Q&A format can come across as lazy; however, for an annual report audience consisting of stakeholders, analysts, providers, and (potential) employees, it can prove beneficial in several ways:

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Topics: Investor Relations, Annual Reports

Client Relations—The Humanity of Business

Posted by Watermark on Aug 6, 2015 10:30:00 AM

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For a business to be successful, emotional investment is a must—externally and internally. If the emotional investment isn’t there, neither are the profitable results.

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Topics: Investor Relations, Brand

Integrated Reporting Creates Value

Posted by Watermark on May 26, 2015 2:31:00 AM

Integrated reporting, watermark advertising

Traditional investor relations materials provide stakeholders with valuable financial information, but do not incorporate important non-financial factors. Integrated reporting allows your company to display information regarding its strategy, performance, and governance in regards to its external environment; therefore, changing the way investors, and the general public view your company.

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Topics: Investor Relations, Annual Reports

The Importance of a Well-Designed Annual Report

Posted by Watermark on Apr 27, 2015 2:35:00 AM

The Importance of a Well-Designed Annual Report, watermark advertising

In the scramble to meet SEC rules and regulations, the importance of a well-designed annual report is often overlooked.

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Topics: Investor Relations, Annual Reports