Smart Talk

What to Look for in a Custom Logo Design

Posted by Gini Queen on Nov 9, 2016 9:30:00 AM

custom logo design

Walk down any street, and you will be inundated by logos—whether you like it or not. Custom logo design is easy to come by these days, but easy does not necessarily mean quality.

Read More

Topics: Logo Design

Brand is More Than a Logo

Posted by Cameron Burns on Nov 18, 2015 9:30:00 AM

brand, logo, tesco, company culture, watermark advertising

As a designer, I tend to focus on the logo—the visual brand representation of a company—rather than the whole brand representing the heart and soul of a company. 

Read More

Topics: Logo Design, Brand

How to Evolve Your Logo While Maintaining Brand Consistency

Posted by Gini Queen on Nov 4, 2015 9:30:00 AM

brand, logo, coca-cola, established brand, rocky mountains, logotype, logo color, maintain your brand, brand consistency, snow, cnow-capped mountains, watermark advertising, advertising, marketing

While driving to work this morning, I noticed the first snow of the season on the back peaks of the Rocky Mountains. Like every year the first time this happens, it was beautiful, refreshing, and yes, even though I’m not a skier, exhilarating.

Read More

Topics: Logo Design, Brand

Logos—Your Company’s First Impression

Posted by Watermark on Apr 29, 2015 10:40:00 AM

 logo, watermark advertising

Making a favorable first impression starts with a well-designed company logo. Logos serve as an integral piece of the overall branding that represents your company’s identity, values, and culture. Essentially, your logo acts as the face of your company.

Read More

Topics: Design, Logo Design