Smart Talk

4 Powerful Tips to Create a Successful Customer Loyalty Program

Posted by Karrie Lucero on Sep 26, 2016 11:00:00 AM

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As a business owner, you’re probably familiar with the idea that to keep a consumer, you’ve got to continue wooing and rewarding them. One of the most effective ways to do so is through a loyalty program. Creating a customer loyalty program takes careful consideration of your consumers’ wants and needs as well as what your business can afford to offer in exchange for their continued business.

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Topics: Marketing

7 Basic Marketing Terms for Understanding Your Web Analytics

Posted by Gini Queen on Aug 17, 2016 9:30:00 AM

basic marketing terms, watermark

When you meet with your inbound marketing folks and they present you with a bright, shiny, colorful marketing analytics report with all sorts of numbers and graphs and weird words and acronyms on it, here’s a brief  “cheat sheet” of sorts, so you don’t leave the room looking like a deer in headlights!

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Topics: Marketing

How to Maximize Your Social Media Marketing with Instagram

Posted by Karrie Lucero on Aug 15, 2016 11:00:00 AM

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Building a successful social media marketing strategy requires patience, determination, and research. First, you need to:

  • Know your consumers
  • Know what social media platforms they are active on, andKnow the best ways to interact with them online.

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Topics: Marketing, Social Media

How to Improve Your Marketing with Conversation

Posted by Karrie Lucero on Jul 25, 2016 11:00:00 AM

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Communication is a word that is used frequently with marketing. You must reach out to and communicate with consumers in order to market successfully. This means finding the best message and method of delivery. Of course you’re communicating with consumers—you’re posting on social media, writing blogs, and have your inbound methodology down—but are you really talking at your consumers or with them?

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Topics: Marketing

How to Boost Your Reach with Pinterest

Posted by Karrie Lucero on Jul 6, 2016 9:30:00 AM

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Social media marketing is a must for every business. If you’re not Tweeting and liking posts, you’re behind. You’ve most likely heard of the social media dynamic duo—Facebook and Twitter. They comprise the basic business social media tool kit, but did you know other social media sites like Pinterest can benefit your business tremendously?

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Topics: Marketing

Why Your Business Needs Marketing Automation

Posted by Gini Queen on Jun 6, 2016 11:00:00 AM

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You’ve set up your Facebook page, your Twitter account, and have a good start on building an audience on LinkedIn—but now what?

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Topics: Marketing

Basic Marketing Terms You Need to Know

Posted by Gini Queen on May 4, 2016 2:00:00 PM

basic marketing terms, marketing terms, watermark advertising, boutique marketing firm

You’ve made an appointment to talk with a boutique marketing firm about your marketing needs, but you want to be prepared when they start throwing around industry terms. Having an understanding of these basic marketing terms will make it easier to determine what services are best for your company.

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Topics: Marketing

How Can A Boutique Marketing Firm Help Me?

Posted by Gini Queen on Apr 13, 2016 9:30:00 AM

 boutique marketing firm, boutique marketing agency, watermark advertising

What do you think of when you hear the term, “boutique marketing agency?” It’s a pretty high-falootin-sounding term. It sounds expensive…elite…snobbish even.

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Topics: Marketing

What Are The Best Marketing Tools For Small Business?

Posted by Gini Queen on Apr 6, 2016 9:30:00 AM

marketing tools, watermark advertising

You’ve probably heard the old adage, “if it ain’t broke, don’t fix it.” Unfortunately, this maxim doesn’t always apply to marketing. The industry is constantly evolving, and failing to keep up will result in your business falling behind.

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Topics: Marketing

Marketers–How to Handle a Vendor Disaster

Posted by Karly Sandsmark on Feb 10, 2016 9:30:00 AM

vendor, watermark advertising

In the world of marketing and advertising, we are constantly playing middleman between clients and vendors. Most times, jobs run smoothly and everybody goes home happy; however, things don’t always go according to plan. Successful businesses aren’t the ones that don’t experience catastrophes, but the ones who know how to handle them. Because we’ve been there, here are some things to remember when a vendor disaster occurs.

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Topics: Marketing