Smart Talk

Where Nostalgia Marketing Really Works

Posted by Gini Queen on Jan 2, 2017 11:00:00 AM

Nostalgia Marketing

I recently wrote about the huge growth in using emotion detection as a marketing strategy. Similar to that subject, nostalgia marketing is a tactic that taps directly into our emotions—evoking memories of happier, simpler times. But why is this tactic so effective when it comes to marketing?

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Topics: Marketing Trends

5 Marketing Trends that will Dominate 2017

Posted by Karrie Lucero on Dec 21, 2016 9:30:00 AM

marketing trends

It’s that time again—the start of a new year, where we make promises to eat healthier, save more money, and get together with family more often. While you’re hitting the gym and giving grandma a call, your business is also making some of its own resolutions.

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Topics: Marketing Trends

How Emotion-Detection Technology is Changing Your Marketing Strategy

Posted by Gini Queen on Dec 19, 2016 11:00:00 AM

marketing strategy

A multitude of studies relative to how peoples’ emotions drive buying habits and marketing strategies have been conducted. This data is more important than ever in today’s marketplace because of social media and the growing popularity of video as a marketing tool.

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Topics: Marketing Trends

Why You Need to Start Podcast Marketing

Posted by Karrie Lucero on Dec 12, 2016 11:00:00 AM

podcast marketing

In today’s business-oriented world, both business owners and consumers are constantly on-the-go. This fast-paced lifestyle has led to the rise on ecommerce, mobile apps, and audio books. As a business owner, it’s vital that you stay up-to-date on what consumers want and need, so why shouldn’t your marketing adapt to the constantly moving, on-the-go world?

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Topics: Marketing Trends

Is Influencer Marketing the New Celebrity Endorsement?

Posted by Karrie Lucero on Oct 24, 2016 11:00:00 AM

influencer marketing, marketing trends

From the beginning of marketing time, businesses have looked to influential members of society to help sell their products, especially through celebrity endorsement. With the boom of social media marketing, a new form of endorsement marketing has emerged—influencer marketing—and when used effectively, it’s proving to be an extremely successful strategy.

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Topics: Marketing Trends