Smart Talk

Your Long-Term Marketing Strategy In Uncertain Economic Times

Posted by Gini Queen on Nov 23, 2016 9:30:00 AM

long-term marketing strategy

The U.S. has experienced economic ups and downs since our country’s inception, some more dramatic than others, but uncertainty about our economic future and its impact on the marketplace—and your business—is once again on the forefront of many peoples’ minds.

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Topics: Smart Marketing

How to Create Powerful SMART Marketing Goals

Posted by Karrie Lucero on Nov 7, 2016 11:00:00 AM

smart marketing goals

As a business owner, you regularly set goals to measure the success and growth of your company. Part of successfully marketing your business is setting goals that will help you reach new consumers, expand, and of course, increase your profits! However, setting goals is more than just numbers, metrics, and deadlines. In order to see real growth in your business, you need to set SMART marketing goals.

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Topics: Smart Marketing

How to Build Powerful Online Credibility

Posted by Karrie Lucero on Oct 12, 2016 9:30:00 AM

boost online credibility

Your business’ online presence says a lot about its marketing practices. Successful online marketing tactics can help to build online credibility and establish a powerful reputation; however, establishing your business online doesn’t have to be a daunting task! 

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Topics: Smart Marketing

Smart Marketing Design: What is Your Font Really Telling Consumers?

Posted by Karrie Lucero on Oct 3, 2016 11:00:00 AM

GettyImages-119497667.jpg

We’ve probably all heard the saying, “a picture’s worth a thousand words.” While pictures show us additional visual information, the appearance of the words themselves, or the typeface you choose, can have a huge impact on how your message is relayed to consumers. There are thousands of fonts to choose from, so how do you know which is the best typeface to create a smart marketing design?

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Topics: Smart Marketing