Smart Talk

How to Master Hashtags in Social Media Marketing

Posted by Karrie Lucero on Oct 19, 2016 9:00:00 AM

hashtags in social media marketing, social media marketing

The word “hashtag” was added to the dictionary in 2014. Since then, the use of hashtags, signified by placing ‘#’ (or to anyone born before 2000, the pound symbol) in front of a word or short phrase, on social media has continued to increase.

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Topics: Social Media

How to Maximize Your Social Media Marketing with Instagram

Posted by Karrie Lucero on Aug 15, 2016 11:00:00 AM


Building a successful social media marketing strategy requires patience, determination, and research. First, you need to:

  • Know your consumers
  • Know what social media platforms they are active on, andKnow the best ways to interact with them online.

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Topics: Marketing, Social Media

6 Ways to Step Up Your Social Media Strategy

Posted by Karly Sandsmark on May 11, 2016 3:00:00 PM

social media strategy, watermark advertising

It would be a waste of time to explain all the benefits of joining social media as a business because you probably already know many of them. Furthermore, you’re probably already active on social media, both personally and professionally. But the Internet moves fast, and it can get hard keeping up with the latest and greatest ways to digitally interact with one another.

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Topics: Social Media

How to Manage Your Business Blog

Posted by Karly Sandsmark on Dec 30, 2015 9:30:00 AM


Managing a professional blog is more than just writing the occasional article on a topic pertaining to your industry. It takes time, organization, and research to ensure quality results and a high return on investment.

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Topics: Social Media

How to Handle a Social Media Disaster in 5 Easy Steps

Posted by Karly Sandsmark on Dec 2, 2015 9:30:00 AM

It’s a public relations nightmare—publishing a mistake on social media. While small errors, like an innocent typo, can be deleted without much backlash (or even recognition), some mistakes require a more elaborate crisis strategy. (Think US Airways or DiGiorno.)

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Topics: Social Media, Brand

Online Writing Tools and Tips

Posted by Karly Sandsmark on Oct 28, 2015 9:30:00 AM


In “Understanding Online Writing,” we explained some key components to consider when writing for the web. In this post, we will focus on the tools you can use to help check your writing to improve your business’ online content.

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Topics: Marketing, Web, Social Media

How To Boost Your Brand Through Facebook

Posted by Karly Sandsmark on Oct 21, 2015 9:30:00 AM

boosting, facebook, marketing, watermark advertising, facebook boosting tips, boost, why boost facebook posts

It’s common knowledge that using social media is pertinent to any business’ marketing strategy. Luckily, Facebook is here to help you achieve your goals with the option of “boosting."

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Topics: Marketing, Social Media, Brand

Rich Media Pays Off

Posted by Watermark on Sep 25, 2015 10:17:30 AM
rich media, watermark advertising

No, rich media does not mean your TV has a net worth of billions. Rich media is a marketing technique becoming more popular and useful in today’s advertising. Before we get into specifics, let’s talk basics.

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Topics: Mobile, Marketing, Web, Social Media

Social Media: More Than Just Tweets and Status Updates

Posted by Watermark on Sep 13, 2015 7:30:00 AM

social media watermark advertising

Almost a decade ago, social media was making its debut on the Internet scene. Known initially as a means of interaction between friends and family, it has now transformed into one of the most valuable marketing tools for businesses.

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Topics: Social Media, Search Engine Optimization

What Is A Content Management System And Why Should I Care?

Posted by Watermark on Aug 28, 2015 2:00:00 AM

content management system, watermark advertising

Having a website is a big, albeit necessary step for your business; however, it can be intimidating for the less tech-savvy to jump into the “wide world of web.”

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Topics: Web, Social Media, Web Design