It would be a waste of time to explain all the benefits of joining social media as a business because you probably already know many of them. Furthermore, you’re probably already active on social media, both personally and professionally. But the Internet moves fast, and it can get hard keeping up with the latest and greatest ways to digitally interact with one another.
To avoid a social media slump, here are 6 ways to step up your social media strategy:
1. Get Organized
If you’re serious about your social media strategy, you need to have an active social presence. But managing multiple accounts at once can get confusing, which is why it’s best to have a publishing plan set in place. Things like content guidelines, times to publish, and what platforms to publish on are all important things to consider when organizing your social efforts.
2. Get Social
The main purpose of any social media site is to promote interaction between its users, so make your profile a place that invites “likes” and comments! Whether you pose questions or simply post thought-provoking content, inspiring dialogue between your brand and users is a great way to interact with potential and current customers.
3. Get Noticed
Posting content to social media is essentially free marketing—it’s a quick and easy way to share what you’re producing with a wide audience. Make sure to tag relevant users and use hastags within posts to ensure that people other than your friends/followers are seeing your content.
4. Get Active
The great thing about social media is that there are so many platforms to get involved with depending on your business and industry. Plenty of businesses have a company Facebook, but don’t utilize sites like Twitter, Instagram, Snapchat, LinkedIn, or Pinterest. And those are just the major sites! There are plenty of ways to get your company’s name out there—the trick is to find the ones that work for you.
5. Get Smart
Not all social media platforms are created equal. Before you sign your business up for a Vine account, you should be aware of the fact that the platform is for 6-second videos, and they’re typically funny. Don’t post a lot of photos? Maybe Instagram isn’t for you. If you’re into sharing the latest news and posting frequently, Twitter could be your best bet. Make sure you understand what each platform is meant for in order to use it most effectively.
6. Get Tracking
Once you have implemented a publishing schedule, it’s important to track your progress and make adjustments when necessary. If you notice that you’re getting more interaction on Facebook than your other platforms, you might want to consider publishing more often. Consider the platforms, time of day/week, attached media, and link clicks when tracking data.
How do you determine your business’ social media strategy? Tell us in the comments!