If you’re a Denver business looking for an advertising/marketing agency, you might not know where to begin. There are a lot of things to consider before you hire a Denver advertising agency, but here are our top 7 things to look for:
Customer testimonials are an effective method for gauging how an agency actually works with their clients. Whether it’s a Yelp review or a word-of-mouth recommendation, see what others are saying about a firm before signing a contract.
2. Personal Service
If you’re looking for a Denver advertising agency, most will offer a free consultation to better understand your marketing and advertising needs. This introductory meeting is a great time to see how how well you and the agency mesh. Do they seem genuine? Would you trust them with your advertising efforts? Questions like these will help you determine what advertising firm is best for your business.
A reputable agency will have the work to back up any claims they make. If you come across an agency’s website that boasts web design services, but doesn’t show a single example of their web design work, how can you know if they actually offer high-quality web work?
While it’s not critical to have an example of every specific thing you need from an advertising firm, seeing proof and a sense of style is critical in selecting an advertising group. Check out our portfolio here.
If there’s anyone who should have a good website, it’s a Denver advertising agency. After all, they should be experts at the thing they’re trying to sell you… Here are some things to check for in an agency’s website:
- Responsiveness (does the site adjust to fit your phone, tablet, etc.?)
- Social media links
- Offers and promotions
- An inviting and engaging design
5. Social Media
By now, it’s common knowledge that social media is equally as beneficial for your business as it is for your aunt who keeps sending you those game invites. Any advertising firm worth hiring will at least have a consistent presence on the major social media platforms.
6. Personal Advertising
Would you trust an advertising agency who didn’t advertise their own services well? Exactly…
Make sure the agency you’re considering hiring can practice what they preach. If not, consider the fact that you might be the guinea pig.
7. Fair Pricing
As a Denver advertising agency, we’re all too familiar with losing potential clients to a firm that can do the work for less. Just remember the old adage that you get what you pay for. Do some research to find out industry standards, and if it seems too good (i.e. cheap) to be good, it probably is.
There are a lot of options in the Denver advertising agency world, which is why it’s important to have set criteria during the hiring process. An agency will be an integral part of growing and promoting your business, so make sure it’s a group you can trust and enjoy working with!