As more people choose to access the Internet via mobile devices, it is critical for websites to be mobile-friendly.
The Exact Target 2014 Mobile Behavior Report noted that 54 percent of respondents find it easier to access information on a mobile-friendly website. Considering the ubiquity of smartphones, it is imperative that businesses update their websites in order to reach those accessing their content via mobile devices. If a mobile user can’t access a clear, readable view of your website within milliseconds of accessing it, they’re going to go elsewhere. It’s all about saving time and providing convenience for the end user. If these features are not being offered through the mobile version of your website, you are losing out on potential business.
But that’s not all: on April 21, 2015, Google enforced “mobile-friendliness” as a search-ranking criterion that affects mobile searches worldwide. Websites that are not mobile-friendly are now ranked lower in the search results, making it a necessity to adapt these changes to ensure your website remains relevant and updated. Currently, Google is sending warnings to webmasters whose websites are not optimized for mobile users to encourage them to make appropriate changes. They have also recently launched some additional tools that can help you determine how mobile-friendly your website is.
Avoid getting “dinged” from Google! As new website trends are introduced, it is crucial to adapt your website so that your business doesn’t suffer.
- Mobile-Friendly Website Checklist:
- Instant access
- Visual appeal
- Ease of navigation