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SEO—A Worthwhile Investment for Your Business

SEO—three letters that can drive your business forward or into the ground.

SEO, or Search Engine Optimization, cannot be overlooked when it comes to successful marketing tactics. SEO increases brand exposure, helps your business generate leads, and increases sales.

Of the millions upon millions of search results on Google, most people don’t bother perusing further than the first page of results. In fact, 75 percent of people never scroll past the first page of results. Search engines use algorithms to detect which web pages seem most relevant to the search terms entered. If the overall goal is to have your webpage appear at the top of the page in a Google search, it is crucial to exhaust a list of all possible keywords you believe are relevant to your business or industry.

As more consumers rely on mobile devices to access the Internet, the algorithms that rank web pages are constantly in flux. Search results on mobile devices rank the websites that are mobile-friendly or responsive—meaning that it will appear higher on the search results than those non-compliant with the new standards. Therefore, it is not only important to ensure you’re effectively using SEO, but also make sure your website is mobile-friendly. Google will penalize unresponsive webpages with lower search rankings, which could severely harm your business’ web presence.

The results of implementing effective SEO practices can go a long way for your business by being able to get a step ahead of your competitors. At Watermark, we specialize in SEO and want to help your business thrive online.