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Logos—Your Company’s First Impression

Making a favorable first impression starts with a well-designed company logo. Logos serve as an integral piece of the overall branding that represents your company’s identity, values, and culture. Essentially, your logo acts as the face of your company.

It is crucial to have a logo that conveys your business’ personality, beliefs, and purpose. By doing so, your logo will translate to all realms of your branding, advertising, marketing, and promotional materials (e.g. websites and corporate collateral). A memorable logo invites potential customers to inquire more about your business. This can lead to increased sales, brand exposure, and quite possibly a higher return on investment for your business.

With that being said, what considerations go into designing a valuable company logo? Having a unique logo is crucial to differentiate your company from competitors while creating a lasting image in the minds of prospective clients. The challenge therefore is creating a unique logo that is still simple and easy to read. Watermark understands exactly how to balance a simple yet distinguishable design by aligning your company’s logo with its mission and values 

Logos should also be versatile in that they can adapt to various types of media. A successful company has a multimedia presence (website) and an offline presence (business cards, letterheads). It is important that logos can be presented in different mediums to ensure the elements of readability and quality design.

Although it is a minimal part of your business development, logos can represent what your business is all about without ever having to interact with a customer. By following these tips, your company logo can help move your business in a positive direction.