Next time you’re out in public, look around and notice how many people are fixated on those handheld computers we refer to as smartphones. As a culture, we have become accustomed to instantaneous access to information due to mobile technologies—such as tablets and smartphones.
Mobile marketing is a prominent trend in advertising and marketing that is intensifying on a daily basis. It is estimated that approximately 60 percent of global mobile consumers rely on mobile devices as their primary Internet source. That’s more than a quarter of the world’s population that you can reach without ever having to leave your office!
So how do you use this form of marketing to make your business profitable? First, businesses can now expand their subscriber base by allowing users to “follow” or “like” their business via social media, email campaigns, and subscribing to your company’s website.
Another important tactic for effective mobile marketing is ensuring that your business’ website is “responsive” (able to adapt when being accessed and viewed from mobile devices). Responsive websites are now the “standard,” which is why it is important to pay attention to the usability of your business’ website on mobile devices.
And last but certainly not least, is the role of social media relative to your mobile marketing plan. One of the more common tactics of mobile marketing, social media allows marketers to directly interact with consumers and potential leads anywhere, anytime. Social media can enhance customer service, increase brand exposure, and ultimately drive traffic back to your website.
With all the different gadgets available today in the marketing toolkit, companies can, and should, take advantage of not just the “hammer and nails” (conventional outbound marketing strategies) but also the custom, personalized tools that fit unique needs for specific situations (inbound marketing techniques).
Here at Watermark, we are committed to helping you grow your business through various advertising campaigns. Let us know what multi-channel and inbound marketing tools you’re interested in applying to your overall marketing strategy.