Social media and blogs create the need for immediate information. Real-time marketing provides an “on-the-fly” approach and adapts to the topics relevant right now.
A prominent example of real-time marketing is Oreo’s tweet during Super Bowl XLVII power outage that set the standard for this type of marketing. However, real-time marketing requires more than producing a timely post.
Personalized marketing drives engagement from your customers, which increases the likelihood that they will continue to interact with your company in the future. In a survey conducted by Adobe, a whopping 77 percent of respondents believe real-time personalization is crucial. This not only drives engagement but also leads to enhanced conversion rates and increased sales revenue. Ask yourself these questions to assess your target audience(s) to ensure the most relevant content:
- Who are they?
- What are they currently interested in?
- How can we best fulfill their needs?
- Where are they located?
- What are they doing right now?
Analytics provide real-time data that, in turn, provides users with the most relevant content. By using this data and analytics in your business’ real-time marketing strategy, you can adjust your campaigns or respond to customer service issues right away. Establishing meaningful customer interactions through personalized marketing goes a long way in our ever-changing, tech-savvy world.
Have you undergone any success with real-time marketing? Feel free to comment below.