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COVID-19 Update: The Watermark team is working remotely and ready to serve your business with thoughtful and dynamic content.


Your brand is one of the most important fundamental elements of your business. And it’s not just your name and logo. Rather, your business’ brand identity is the face of your company. It personifies your business and is your unique stamp on everything you do and the impression you leave with everyone you come in contact with. Branding is not just capturing your company’s personality, but its unique fingerprint as well.

Your brand—which includes your company’s values and actions—dictates your customers’ loyalty when making purchase decisions.

That’s why it’s important to understand that your brand is not only your logo, but also the voice that communicates and interacts with your consumers on every level. Sometimes small details such as typeface, size and color can impact your brand image. In fact, research on brands and customer brand loyalty shows that:

  • 71% of B2B buyers say customers increasingly want B2C-like experiences – faster response times and 24/7 availability—but nearly half (49%) say they’re failing to deliver the personalized experiences their customers crave. (Blue Corona)

  • 70% of small business websites have no call to action. (Small Business Trends)

  • Consistent branding across all channels increases revenue by 23% . (Forbes)

  • 82% of investors want the companies they invest in to have a strong brand. (Big Presence)

We uncover your business’ unique characteristics that set you apart from the crowd with an intense discovery process. From the results obtained, we visually convey your brand persona with a dynamic logo and work with you to make sure you are equipped with a complete branding program that will provide the guidelines for cohesive branding of your company.

See our branding work here.