Smart Talk

Gini Queen

As a seasoned communications professional, Gini has expertise in strategic planning, program management, and account services. Her posts concentrate on branding and the lessons she has learned throughout her career. You can contact Gini at Gini@watermarkadvertising.net.
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Recent Posts

What Are The Best Project Management Tools For Businesses?

Posted by Gini Queen on Mar 1, 2017 9:30:00 AM

project management tools

There are many quality project management programs out there to choose from, but to narrow down the selection, you need to determine what exactly you want it to do. Just like ice cream has different flavors and additional toppings, there are many “best” tools with added “bells and whistles” that you might not need in a management program. Before you start shopping for the best project management tools for your business, ask yourself the following questions:

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Topics: Agency Life

The Importance of Brand Standards for Corporations

Posted by Gini Queen on Feb 1, 2017 9:30:00 AM

importance of brand standards

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Topics: Branding Your Business

Where Nostalgia Marketing Really Works

Posted by Gini Queen on Jan 2, 2017 11:00:00 AM

Nostalgia Marketing

I recently wrote about the huge growth in using emotion detection as a marketing strategy. Similar to that subject, nostalgia marketing is a tactic that taps directly into our emotions—evoking memories of happier, simpler times. But why is this tactic so effective when it comes to marketing?

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Topics: Marketing Trends

How Emotion-Detection Technology is Changing Your Marketing Strategy

Posted by Gini Queen on Dec 19, 2016 11:00:00 AM

marketing strategy

A multitude of studies relative to how peoples’ emotions drive buying habits and marketing strategies have been conducted. This data is more important than ever in today’s marketplace because of social media and the growing popularity of video as a marketing tool.

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Topics: Marketing Trends

Medspa Social Media: A Comprehensive Guide

Posted by Gini Queen on Dec 14, 2016 9:30:00 AM

social media for medical spas, medical spas

Word-of-mouth referrals have always been a great marketing tool. A couple neighbors talking over the fence while hanging clothes out on the line, and mention would be made of how good a new product or company was. The news would spread like wildfire as family and friends were told, and before you know it, another “household name” had emerged.

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Topics: Medical Spa Marketing

Social Media Marketing and the Failure of Vine

Posted by Gini Queen on Nov 28, 2016 11:00:00 AM

social-media-marketing-624101-edited.jpg

Marketing trends are cyclical. That applies to social media marketing as well as more “conventional” applications. Take Twitter, for example, who is getting rid of its 6-second video app, Vine, from its offerings (along with 9% of their staff).

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Topics: Social Media Marketing

Your Long-Term Marketing Strategy In Uncertain Economic Times

Posted by Gini Queen on Nov 23, 2016 9:30:00 AM

long-term marketing strategy

The U.S. has experienced economic ups and downs since our country’s inception, some more dramatic than others, but uncertainty about our economic future and its impact on the marketplace—and your business—is once again on the forefront of many peoples’ minds.

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Topics: Smart Marketing

What to Look for in a Custom Logo Design

Posted by Gini Queen on Nov 9, 2016 9:30:00 AM

custom logo design

Walk down any street, and you will be inundated by logos—whether you like it or not. Custom logo design is easy to come by these days, but easy does not necessarily mean quality.

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Topics: Logo Design

Why You Need to Integrate Your CSR and Annual Report Design

Posted by Gini Queen on Oct 17, 2016 11:00:00 AM

annual report design, watermark

There is a growing trend to blend your company’s annual report design with the corporate social responsibility (CSR) report into one integrated document. But does it really make sense for your business? Let’s evaluate…

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Topics: Annual Report Design

How Important Is Corporate Collateral Really?

Posted by Gini Queen on Oct 5, 2016 9:30:00 AM

corporate collateral

Corporate collateral is foundational to making sure all salespeople (and any other employees who have contact with current and potential customers) communicate your company’s brand in a consistent way. 

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Topics: Print