We’re live in 3… 2…1… GO! 2016 was filled with an abundance of social media marketing techniques in attempt to reach consumers online. One in particular, live video streaming, is reshaping the way business share video on the web. The number of live streaming apps is skyrocketing, but the two most popular are Facebook Live and Twitter-owned Periscope. So, as a business marketing online, which is a better live video marketing tool to reach consumers on the web?