Smart Talk

Why is a Boutique Marketing Firm More Creative?

Posted by Gini Queen on Aug 1, 2016 11:00:00 AM

boutique marketing firm

When it comes to marketing and advertising agencies, it’s important to have the creative individuals at the top of the org chart.

Read More

Topics: Insider

3 Steps to Becoming a Smart Marketing Company

Posted by Karrie Lucero on Jun 29, 2016 9:30:00 AM

Smarketing.jpg

It’s common knowledge that marketing is vital for business. It keeps your name in the minds of your consumers and helps you reach out to new potential customers. Every company should be marketing, tailoring to their target consumers, and creating the content necessary to get their message out, but did you know you can increase the effectiveness of your marketing by implementing “smart” marketing techniques?

Read More

Topics: Insider

Business Priorities: Putting Yourself First (Or at Least not Last)

Posted by Karly Sandsmark on Apr 27, 2016 10:30:00 AM

business priorities, watermark advertising, watermark

It’s 9:45am on a Friday. I check our shared calendar to discover that my internal campaign meeting has been rescheduled…again (the fifth time this week, to be exact). Two hours later, it gets pushed back even further. Knowing our productivity success rate for late afternoon Friday meetings, I begrudgingly cancel the meeting entirely—maybe we’ll have better luck next week.

Read More

Topics: Insider

Organized Chaos: How to Maintain Sanity in the Creative Field

Posted by Watermark on Mar 2, 2016 9:30:00 AM

project management, watermark advertising

Anyone who has ever worked in the creative field understands the struggle to stay organized when it comes to project management. You can spend hours creating color-coded Gantt charts or hundreds of dollars on a subscription to the latest project management software, only to have the inevitable happen: unforeseen change. No matter how hard we work on timelines and due dates, things have a way of getting off course. 

Read More

Topics: Insider

What Exactly is a Boutique Marketing Firm?

Posted by Gini Queen on Feb 24, 2016 9:30:00 AM

boutique marketing firm, watermark advertising

The typical marketing agency is pretty easy to picture. There is a structured hierarchy complete with various teams and departments, and specific processes that are followed. Then there’s the boutique marketing firm—a smaller, select group of talented right- and left-brained folks who all work together toward the same goal—satisfied customers.

Read More

Topics: Insider