Smart Talk

How Important Is Corporate Collateral Really?

Posted by Gini Queen on Oct 5, 2016 9:30:00 AM

corporate collateral

Corporate collateral is foundational to making sure all salespeople (and any other employees who have contact with current and potential customers) communicate your company’s brand in a consistent way. 

Read More

Topics: Print

How to Manage a Press Check

Posted by Heathe Cooper on Jan 27, 2016 9:30:00 AM

press check, manage a press check, watermark advertising, managing a press check

Managing a press check is not an easy feat—it requires a solid plan in order to run successfully. Fortunately, we’ve been there before, and can offer up some advice.

Read More

Topics: Print