Smart Talk

The Top 14 Web Terms You Need to Know

Posted by Karrie Lucero on Aug 22, 2016 11:00:00 AM

web terms

The Internet is big place. They don’t call it the world wide web for nothing! With the constant expansion of technology online, navigating and understanding what you see and read can sometimes get confusing. To help unleash your inner web master, check out these 14 web terms you need to know!

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Topics: Web

Is Your Online Presence Up to Snuff?

Posted by Gini Queen on Mar 23, 2016 9:30:00 AM

online presence, watermark advertising

Since inbound marketing hinges heavily on your company’s online presence, a responsive, optimized website that adheres to Google’s most recent ranking requirements is a great way to make your inbound efforts more effective.

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Topics: Web

How Designing a Website is Like Buying a Car

Posted by Gini Queen on Dec 9, 2015 9:30:00 AM

how much does a website cost, well-optimized website, DIY websites, how much does a car cost, custom CMS, CMS, website wireframe, basic website wireframe, wireframe, Google standards, Google standards for websites, long-term investment, investment of a website, analytics, designing a website, buying a car, design, cost, functionality, reliability, service agreements

Although not obvious, there are a lot of parallels when you think of designing a website compared to buying a car. You have to consider thing such as design, upgrades, mobility…allow me to elaborate.

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Topics: Web, Web Design, Search Engine Optimization

Online Writing Tools and Tips

Posted by Karly Sandsmark on Oct 28, 2015 9:30:00 AM


In “Understanding Online Writing,” we explained some key components to consider when writing for the web. In this post, we will focus on the tools you can use to help check your writing to improve your business’ online content.

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Topics: Marketing, Web, Social Media

The Difference Between CMYK and RGB Color Models

Posted by Watermark on Oct 7, 2015 8:30:00 AM

Color evokes emotion, responses, action, and is a huge driver when it comes to marketing for both print and online.

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Topics: Design, Web

Rich Media Pays Off

Posted by Watermark on Sep 25, 2015 10:17:30 AM
rich media, watermark advertising

No, rich media does not mean your TV has a net worth of billions. Rich media is a marketing technique becoming more popular and useful in today’s advertising. Before we get into specifics, let’s talk basics.

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Topics: Mobile, Marketing, Web, Social Media

Website Marketing in the Instant Gratification Era

Posted by Watermark on Sep 3, 2015 6:00:00 AM

website marketing, watermark advertising

Patience is key. From childhood, we’ve been taught that being patient is better in the long run. In today’s online world, however, waiting is unacceptable. Online consumers want answers now.

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Topics: Marketing, Web

What Is A Content Management System And Why Should I Care?

Posted by Watermark on Aug 28, 2015 2:00:00 AM

content management system, watermark advertising

Having a website is a big, albeit necessary step for your business; however, it can be intimidating for the less tech-savvy to jump into the “wide world of web.”

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Topics: Web, Social Media, Web Design

The Process Behind Marketing Results—More Than “Words & Pretty Pictures”

Posted by Gini Queen on Jul 21, 2015 12:48:00 PM

marketing results, watermark advertising

In my younger days, I managed the composition department at a large web-printing firm in Denver.

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Topics: Marketing, Web

Let Your Website Do The Talking

Posted by Watermark on May 15, 2015 2:07:00 AM

website, web design, watermark advertising

Establishing a favorable reputation for your company online starts with your website.

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Topics: Design, Web, Web Design